Picture It: How to Pick the Best Graphic Formats

Images & Graphics

Are you confusing a JPEG with a GIF? When should you use a PNG graphic? How can you decide if you should pick a BMP or a TIF? Which graphic formats are the best choice for a document, website, or presentation? How do you sort out the alphabet soup of graphic acronyms? Including proprietary file formats, there are hundreds of different image file types, although only a few dozen are widely supported by the programs on your desktop. Let’s look at your options to get the results you need.

Graphic Formats: Raster vs. Vectorwhat is a gif?, raster vs. vector, what is a jpeg?, what is a png?

There are two primary categories to describe the techniques used to build a graphic: raster or vector. A raster image is also known as a bitmap and is created from rows of small dots of color called pixels (“picture elements”) or “bits.” The big disadvantage is they are a fixed size. If you try to alter the size of a raster graphic, it gets the “jaggies” or those rough, stairstep edges on a graphic. Most commonly available images are in a bitmap or raster format.

Vector image formats contain a geometric description that can be created smoothly at any desired display size. Examples of vector graphic files are EPS (Adobe Illustrator) and CDR (CorelDRAW). When available, vector graphics are generally best for printing because they can be easily re-sized without the “jaggies,” but many formats are not widely supported by desktop programs.

Understanding Resolution

In addition to the specific graphic file formats detailed below, the resolution of an image also impacts its appearance. Image resolution is described by DPI (dots per inch), a graphic measurement. For instance, most web graphics are 72 to 96 DPI which is fine for screen viewing and even PowerPoint presentations but lousy for printing. This is why most Internet images are blurry when inserted into a document. Ideally, a graphic you want to print should be created and edited with a minimum resolution of 300 DPI.

Do you have huge PowerPoint files? The biggest cause of presentation bloat are photos with large dimensions and a high resolution. Did you know that even if you re-size an image to a much smaller scale, PowerPoint and Word still store the photo in its original size? Fortunately, Microsoft Office programs include the option to compress images to reduce the size and remove any cropped areas. Even better is to modify your photos and other images first using an image editing program such as Photoshop or Photoshop Elements, which can significantly reduce the size of the files.

Popular Graphic Formats

Here’s a look at the pros and cons of some of the most common graphic file formats. FYI-each of these is a raster image.

  • PNG (Portable Network Graphics): The PNG format is the successor to the GIF file format as it is now a top graphic format. The PNG format is suitable for single images only (not animation) and offers greater color support and better compression than the GIF format. This is a great choice for screenshots; in fact, PNG is the default file format for many screen capture programs such as SnagIt. The PNG format is also the default for many image creation tools, including Canva. And one huge advantage is a PNG format can have a transparent background which makes it much easier to overlay images over other content.
  • JPEG (Joint Photographic Experts Group, aka JPG): Like GIF, the JPEG format is another top choice for Web graphics. It is not limited to 256 colors which means you can use the JPEG format for high-quality photographs or pictures containing millions of colors. Most imaging applications let you control the amount of compression (which reduces file size) performed on an image, so you can trade off image quality for smaller file size and vice versa. Be careful, however, because JPEG files suffer generational degradation when repeatedly edited and saved. Unlike GIF, JPEG does not support transparency.
  • GIF (Graphics Interchange Format): A GIF is limited to 256 colors, and so it is commonly used for images composed of line drawings or blocks of a few distinct colors. This makes the GIF format suitable for storing graphics with relatively few colors, such as simple diagrams, shapes, logos, color clip art, and cartoon-style images. One variation, the GIF89a file format, supports animation and transparency, allowing you to make a color or the background in your image transparent.

The JPEG, GIF, and PNG file formats are all perfect for graphics on the Internet. They are usually not recommended for printing since these are typically much lower resolution files and cannot be enlarged without losing design detail. It is becoming common, however, for a graphic designer to create a company logo or other frequently used image as a high-resolution JPEG or PNG to provide an all-purpose graphic file that can be inserted into web pages, presentations, and printed documents.

  • TIFF (Tagged Image File Format, aka TIF): The TIFF is a flexible format often used in professional publishing (in addition to the EPS graphic format). TIFF is compatible with a wide range of software programs and produces very high-quality images. The TIFF format is complex, so TIFF files are generally larger than GIF or JPEG files. The TIFF’s flexibility is both a blessing and a curse as no single program reads every type of TIFF file.
  • BMP (Bitmap): A BMP file is a low-resolution format that can display millions of colors. Typically, BMP files are uncompressed, and so they are large. BMP has no real benefits over TIFF, except that you can use it for Windows wallpaper. BMP is an image format leftover from the early days of computer graphics and doesn’t receive much use anymore.

If you don’t have access to the original images or editing programs and are limited to graphics created by someone else, take comfort in knowing that over 20 different graphic formats, including each of the image types described above, can be inserted into Microsoft Word, Excel, PowerPoint, Publisher, and even Outlook. Just choose the Insert tab and then select Pictures (in the Illustrations group) to see your options.

Working with graphics and choosing the best graphic formats should now be much clearer and simpler with these time-saving tips.

© Dawn Bjork, MCT, MOSM, CSP®, The Software Pro®
Microsoft Certified Trainer, Productivity Speaker, Certified Speaking Professional

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